In honor of the Toyota Tacoma's 2016 redesign, Toyota held the first "Fun Games" somewhere in the pristine mountains of California.
They wanted to show off how fun this mid-size pickup's off-roading capability can be.
To do this, they had contestants compete in a series of challenges; some kayaking, some camping, and some driving. The winners of the games weren't the people who were the strongest, but the team having the most fun.
We know they were having fun, because members of each team were fitted with a wristband that transmits information about their emotional state based on electrodermal signals.
Points were awarded for fun, and deducted for stress.
Though the Tacoma was a fun drive for everyone, only one team could walk away victorious.
If you want to go on your own exhilarating off-road adventures, stop in to Patterson Toyota of Marshall and take a test drive in a new Toyota.